S.O.C.S.

Logo Design, Brand Identity, Apparel, Print Collateral

Society for Outdoor Creative Skills is a summer camp combining outdoors with arts and crafts. The brand is playful yet professional to appeal to both kids and their parents. By including shoe strings into the logo it gives the brand a hand-made artistic feel. Incorporating shoe strings in the interactive mailer expresses the creativeness that the brand represents while reinforcing the brand identity.