SECOND HARVEST

Ad Campaign, App Prototype

Designed to promote the awareness of food insecurities and provide ways to help. Primarily focused on appealing to middle ages upper/middle class women who would likely donate to a non-profit organization such as Second Harvest.

Instead of initially appealing to the audiences emotions by showing sad imagery, this campaign captures the audiences attention with bright colors, elegant imagery and fun typography. The unexpected copy represent how small sacrifices can make a big impact to people in need. The App “Give Change” reinforces the message further by making it easy and convenient to give the change from purchases to Second Harvest.